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India's own coffee brand, brewing in Delhi. Grown in our hills, roasted in our city, and built to take on the world.

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India grows some of the finest coffee on earth, in the shade of the Western Ghats. Most of it leaves the country. We think that's backwards. GAGA is here to roast India's best beans in Delhi, pour them in a café built for this city, and then carry an Indian coffee brand to the rest of the world. Chai-lovers, we come in peace.

— Team GAGANew Delhi · 2026

The plan is simple. The ambition isn't.

We're starting with one café in Delhi. We're not stopping until an Indian coffee brand sits next to the global giants. Here's the road, in order.

01
Now

Build the brand

Name, identity, sourcing trips to the hills, and dialling in our first roast profiles.

In progress
02
Next

Open our first café in Delhi

An espresso bar, proper South Indian filter kaapi, and a window where you can watch us roast.

Coming soon
03
Then

Take GAGA across India

More cafés, city by city, and fresh-roasted beans delivered to homes and offices nationwide.

Planned
04
The dream

India's first coffee brand to go global

An Indian name on coffee cups from Delhi to Dubai to London. Big goal. We said it out loud.

The big one
Origins

Where India's coffee grows.

~70%of India's coffee comes from Karnataka, and nearly all of it is grown under a canopy of shade trees. These are the regions we're tasting our way through.
Karnataka · Western Ghats
01Where it
began

Chikma­galur

Where Indian coffee began. Legend says the saint Baba Budan carried seven beans here from Yemen in the 1600s and planted them in these hills.

ArabicaChocolateMild acidity
Karnataka · Kodagu
02Pepper
& oak

Coorg

Coffee grows between pepper vines and silver oak. Misty, green, and one of the heartlands of Indian robusta.

Robusta + ArabicaSpiceFull body
Kerala · Western Ghats
03Rain
country

Wayanad

Rain-soaked robusta country. Bold, earthy and built for a strong cup of kaapi with milk.

RobustaCocoaEarthy
Tamil Nadu · Blue Mountains
04High
grown

Nilgiris

The Blue Mountains. High-grown arabica with a clean, floral lift that surprises people who think Indian coffee only means strong.

ArabicaFloralBright
Andhra Pradesh · Eastern Ghats
05East
side

Araku Valley

Grown by Adivasi farming communities in the Eastern Ghats, far from the rest of India's coffee belt.

ArabicaFruitySweet
Kerala · Malabar Coast
06Only in
India

Monsooned Malabar

Green beans are left open to the monsoon winds until they swell, turn pale gold and lose their sharp edge. A process found only in India.

MonsoonedLow acidSpice
The café · New Delhi

Something's brewing behind this shutter.

Our first café is being built right now. Here's what we're planning to pour.

Espresso barShots pulled on house blends roasted a few kilometres away.
Filter kaapi, done rightBrass davara, tumbler, the long pour. The way the South drinks it.
Slow barPour-overs and cold brew for single-origin nerds.
Roastery windowWatch the beans crack and turn from green to brown.

Build tracker

Brand & identityName, look, voice
In progress
Beans & roast profilesTasting Indian estates
In progress
Café location & buildSomewhere in Delhi
Coming soon
Opening dayWaitlist hears first
Date TBA
Brew Lab

Can't sit in the café yet? Play barista.

Two small toys while we build the real thing. Pull a shot on the timer, then pour some latte art.

Pull the perfect shot

A good espresso runs about 25 to 30 seconds. Hold the button to pull, let go to stop. The clock runs at 4× speed so you're not here all day.

00.0sec
Ready when you areHold the button and watch the needle.

Pour some latte art

Draw on the crema with steamed milk. Or let us pour a heart.

Waitlist

Be there on day one.

Get the opening date before anyone else, an invite to our first tasting, and a free cup on us when the shutter goes up.